Amazon Campus Challenge Rules

Read these rules before participating in the Amazon Campus Challenge (hereafter "the Challenge"). By participating in the Challenge, you acknowledge that you have read and accepted these rules and that you meet all conditions of eligibility described herein.


The Challenge Dates 

 Academic Year 2019-2020
 Challenge Dates 10 June 2019 - 30 June 2020
 Student Registration Dates 10 June - 31 October 2019
 Company Registration Dates  10 June 2019 - 13 December 2019
 Online Sales Start Dates 3 February 2020
 Break due to Covid-19 14 March 2020 - 29 June 2020
 Sales End Dates 31 May 2020 11 September 2020
 Announcement of Finalists 4 June 2020 Mid September 2020


ARTICLE 1 – Organising Company


Amazon Services Europe SARL, a Luxembourg-registered limited liability company, headquartered at 5 rue Plaetis, L-2338 Luxembourg, registered with the Luxembourg Business Registers under number B93815 (hereafter "Amazon") is organising the Challenge during "the Challenge dates" (see the table above). Registration shall take place during the "registration dates" outlined in the table above.


ARTICLE 2 – Purpose of the Challenge

The purpose of the Challenge is to give students the opportunity to explore the third-party seller experience on the Amazon Marketplace available at ("Marketplace").

Subject to compliance with the conditions referred to in Article 4 below, students participating in the Challenge will form teams of 2 to 5 students to partner, for a period of 4 months, with the company of their choice, in accordance with the requirements of Article 4, to assist with the company's activity as a third-party seller on the Marketplace using the tools offered by Amazon to place items on sale.

The top 5 teams will win the prizes outlined in Article 8 (according to the score they receive and according to the criteria laid out in Articles 6 and 7).



ARTICLE 3 –  Meeting to Present the Challenge

A webinar to present the Challenge will be held on the Amazon Campus Challenge website in October 2018 and will be open to all students who wish to participate. During the webinar students will be able to submit their questions to Amazon organisers. It will also be possible to submit questions when the challenge is underway via the website.   


ARTICLE 4 – Eligibility requirements  

To be eligible to sign up for the Challenge, the following requirements must be met:

4.1 participants must be organised into teams of 2 to 5 students (from a school or university located in France, Belgium or Luxembourg), must be 18 years of age or older and must each be enrolled in an educational programme equivalent to BAC+1 for the "academic year" referred to in the table above. Amazon reserves the right to request from students some official proof of their enrolment in the programmes mentioned. A team may consist of participants from different schools or universities. Only students who have not previously had a relationship with Amazon through a placement or employment contract are authorised to participate in the Challenge; 


4.2 each team must identify a company officially registered in France, Belgium, Luxembourg or in a country listed at the following URL It is preferred that the company have ties to consumers in France, Belgium or Luxembourg. The company shall not have more than 250 employees and its sales revenue shall not exceed 50 million euros in 2018. Those figures apply at the company level at corporate the group level. The company shall not have previously used Marketplace before (including other Amazon Europe platforms). Each applying team shall then invite the company to register as a Marketplace third-party seller and partner with the company for its launch and sales activity on Marketplace in accordance with the stipulations of Article 7 below;  


4.3 if Amazon selects a student team in accordance with Article 6 below, the company proposed by said team shall sign the Amazon Services Europe Business Solutions Agreement (the "BSA") that governs the relationship between Amazon and third-party sellers on the Marketplace. As a result and before registering for the Challenge, it is advised that each team send the BSA, which is available here, to the company it wishes to register as a third-party seller on Marketplace. A company's failure to sign the BSA will lead to the team's disqualification.


4.4 each team must register on the official website for the Challenge during the "student registration dates” mentioned above. When signing up, each team shall provide its members' contact information and state the reasons for which it wishes to participate in the Challenge. Any applications submitted after the sign-up period will be considered late. Its acceptance will be subject to prior agreement by the Amazon Campus Challenge team.


4.5 each company must sign up on the Amazon Campus Challenge website during the "company registration dates” mentioned above. Companies may sign up directly or do so via the student team by providing their contact information and state the reasons for which it wishes to participate in the Challenge. Any applications submitted after the company registration period will be considered late. Its acceptance will be subject to prior agreement by the Amazon Campus Challenge team.


4.6 any modification made to the application after the closing of the registration period shall be subject to prior agreement by the Amazon Campus Challenge team through the contact form.


ARTICLE 5 – Third-party seller

During the Challenge dates, the companies will not pay the monthly subscription fee of 39 euros normally charged to third-party sellers using a PRO account to sell on the Marketplace. On the other hand, other costs will apply, such as selling and management fees which shall be paid per item at the time of the sale. At the end of the Challenge, each company will have the choice to either remain on Marketplace as a third-party seller or end its BSA. If the company chooses to remain as a third-party seller, it shall begin paying monthly subscription fees starting in July 2019.


In the event that a team is not selected by Amazon under these terms and conditions, the company partnering with said team retains the ability to become a third-party seller on the Marketplace so long as it pays the aforementioned monthly subscription fees.


ARTICLE 6 – Team Selection

Amazon will make its selection based on the selection criteria and the answers to the motivation questions referred to in Article 4. These answers will be scored on a ten-point scale. Amazon will select only applicants who receive a minimum score of 6 out of 10 points. Each selected team will be informed of their selection via e-mail or directly on the Challenge website.


ARTICLE 7 – Stages of the Challenge 

Once the team has been selected and the company has been registered, participants will be able to create a third-party seller account and list items for sale online. All information regarding Challenge stages and deadlines will be available on the Amazon Campus Challenge website. Information webinars and Q&A sessions will also be offered to participating teams and companies. Starting from the "online sales start date" mentioned in the table above, all the Challenge partner companies will be able to list items online provided that they have fulfilled all third-party seller obligations on the Marketplace and detailed in the BSA. Each team and company will collaborate and interact directly with each other without any intervention from Amazon. Amazon's only role in regard to the third-party seller will be as a host, which is the same for any third-party seller on Marketplace. As such, Amazon will host a monthly webinar (the dates and times of the webinars will be posted on the Amazon Campus Challenge website) in which (i) tips will be given on how to use the tools made available to third-party sellers by Amazon and (ii) businesses will be able to ask questions about Amazon tools and Marketplace in general.


Important: During the online sales period (see online sales dates in the table above) any questions about Marketplace will only be answered if submitted by the company during the monthly webinars or via Amazon Seller Support using the company's account and the "Seller Central" interface.


Selection of finalists: Amazon will select 5 out of all participating teams. The selection will be based on (i) the company's sales revenue on Amazon (ii) units sold by the company on Amazon. Each of the 5 selected finalists will be informed of the decision by e-mail during the “announcement of finalists date” mentioned above. They will subsequently be invited to come and make an oral presentation. The time, date and place of the presentation will be specified by e-mail.


Finalist Team Presentations: each of the 5 finalist teams will have 10 minutes to present their projects. They will then have 10 minutes to answer questions from the judges panel. The panel will base their score on the following criteria: (i) presentation of the company, (ii) presentation of their report’s key points, (iii) presentation of the project's business goals and (iv) the overall quality of the presentation. Following the presentations, the judges will deliver the results of the ranking and thereby announce the 3 winners of the prizes mentioned in Article 8. The announcement of the results will be followed by a cocktail reception.


ARTICLE 8 – Prizes


The prizes for to the winners of the Challenge are as follow:


8.1 1st place 

  • the team will receive 10,000 euros to share among its members


8.2 2nd place

  • the team will receive 7,000 euros to share among its members


8.3 3rd place

  • the team will receive 5,000 euros to share among its members


8.3 4th and 5th places

  • the team will receive 3,000 euros to share among its members


The value of the prizes is determined at the time of writing of these rules and cannot be disputed regarding its value.


Prizes are strictly personal and are not transferable. In no case may they be the subject of a quid pro quo of any kind whatsoever, in whole or in part, for any reason whatsoever.



ARTICLE 9 – Communication/use of participant images, first and last names


As part of the Challenge, each participant grants, on a free basis, authorisation to Amazon and/or its subsidiaries, beneficiaries or assignees to:

  • produce or request to produce photographs and videos and to use, reproduce, digitize, publish and format them, in whole or in part, and
  • to use the first names and initial of the last names of each participant,

throughout the world, for (i) editorial, (ii) external and internal communications, (iii) promotions in any way related to the Challenge and subject to respect for the personality and the image integrity of the participants.


Each participant waives the right to make any claim of any kind and/or any other reason for action under this authorisation. This authorisation is granted for a period of 5 (five) years from the signature of these rules and throughout the world. If a student does not want to appear in a video or a photograph, said student must inform Amazon before the video or photograph is created.



ARTICLE 10 – Indemnification


Amazon reserves the right to shorten, prolong, change or cancel the Challenge due to force majeure. It shall be indemnified against any claims in that case.


Amazon shall not be held liable in the least regard for relationships between teams and companies. Specifically, Amazon shall not be held liable either for companies' unavailability or withdrawal or any incident arising between a student and a company during the Challenge.


Amazon shall not be liable for any interruption in Internet communications or deterioration of assets (communication network, network interruption) and, more generally, any malfunction of the Internet network.



ARTICLE 11 – Relationship between Amazon and students


These rules shall not be interpreted as creating a principal-agent or employer-employee relationship between Amazon and the participants. This Challenge is not an employment contract.


As stated in Article 7, Amazon will not intervene in the collaboration between the team and its partner company. Amazon's only obligation will have in regard to the third-party seller will be as a host, the same function it performs for any third-party seller on the Marketplace.


Amazon will not issue any instructions or directive to participants. All questions relating directly or indirectly to Marketplace, the role of third-party sellers, third-party seller accounts or Amazon tools shall be submitted by the companies to Amazon only during its monthly webinars or via the Seller Central interface. Otherwise they shall not receive a response from Amazon.



ARTICLE 12 – Disqualification


Amazon reserves the right to exclude any team that disturbs the progress of the Challenge, commits fraud or that violates these rules. No dispute relating to a disqualification decision may be received after 30 days from the date of disqualification decision.


Amazon may use, in particular for the purposes of proof, any act, fact or omission, data, files, recordings, transactions and other elements in digital or electronic form or medium, established, received or stored directly or indirectly by it, in particular in its information systems.


If a company decides not to sign the BSA (as defined in Article 4.3 above), not to submit to registration as a third-party seller as outlined in Article 5, to no longer participate in the Challenge or to reject the team that initially suggested participation, it will be automatically disqualified.



ARTICLE 13 – Filing and implementation of the rules


Participation in the Challenge implies full acceptance of these rules, which are filed with Mr Thomas Soulard, bailiff, 2 rue Amiral Roussin, CS 52604, 21026 Dijon Cedex. The rules shall be sent free of charge to any person who makes the request by mail to the following address before 21 June 2019 (as evidenced by the postmark): "Concours Amazon Campus Challenge", Amazon Services Europe S.à r.l. 5 rue Plaetis, L-2338 Luxembourg, Grand Duchy of Luxembourg.


The rules are available for free and may be printed at any time on the Amazon Campus Challenge website.



ARTICLE 14 – Language


All correspondence shall be in French or English. The presentations shall be given in French or English.


ARTICLE 15 – Personal data


The processing of personal information provided in connection with the Challenge will be in accordance with Amazon's applicable policies which are available in the privacy policy


Amazon will process each student's personal data to the extent that it is needed for the Challenge in order to defend its rights and interests (for example, in the event of a complaint by a Challenge participant) and to the extent that processing is required by law applicable to Amazon.


Each student expressly agrees that the student's first name and the initial of the last name will be made publicly available online if he/she is one of the winners of the prizes referred to in Article 8. Participants who do not want this information to be made publicly available online must inform Amazon as such. In any case, the use of their first name and first of their name shall not confer to winners the right to remuneration or any advantage other than the delivery of their prize.


Students' personal data may be shared as described in more detail in the privacy policy, including with other entities in the Amazon group,  Amazon's counsels and relevant authorities. Sharing this data may involve transferring personal data outside of the European Union to a country that does not offer the same level of protection of personal data as that which is available in the European Union. Amazon will put in place appropriate measures to protect personal data as part of such a transfer.


Students have the right to access their personal data and to correct relevant data for free. To exercise these rights, students must contact Amazon in writing at the following website: Any change in students' information that is required to participate in the Challenge must be communicated to Amazon at the aforementioned website as soon as possible.



ARTICLE 16 – Confidentiality


Confidential information (hereinafter "Confidential Information") shall be deemed to be any information or fact, outside the public domain, emanating from, belonging to and/or directly or indirectly related to Amazon, any of its subsidiaries or any other affiliate of Amazon, that students have or will know about as part of the Challenge, regardless of the form in which this information is communicated to students.


Any copy of Confidential Information will be considered Confidential Information.


The following information is not considered Confidential Information:


  1. information in the public domain at the time of disclosure or which subsequently fell into the public domain and at no fault of the participants;
  2. information which Amazon has previously authorised and disclosed in writing to third parties.;


Students agree not to disclose during the Challenge dates and for 5 (five) years from its end date any Confidential Information, namely:


  1. not to communicate, disclose, transfer, by any means, Confidential Information, in whole or in part, to any person;
  2. not to use this Confidential Information solely for the purposes of implementing the Challenge or for any other purpose that Amazon has previously accepted in writing;
  3. to take all reasonable measures to prevent and to protect against the theft, the copying or reproduction or all uses, disclosures or dissemination not authorised by Amazon.



ARTICLE 17 – Intellectual property


Participants acknowledge that (i) Confidential Information; (ii) any document, presentation or other material made available to students by Amazon as part of the Challenge; as well as in particular (iii) trademarks, logos and other distinguishing signs of Amazon, remain the exclusive property of Amazon.


In this regard, participants are prohibited from any use of brands, logos and other distinguishing signs of Amazon on the Internet and, in particular, on any social media network, for example, to report their participation in the Challenge.



ARTICLE 18 – Applicable law and disputes


The law of the Grand Duchy of Luxembourg governs these rules. Any question regarding the application or interpretation of the rules or any unforeseen questions that may arise must be sent to Amazon within a maximum of 15 days from the end of the Challenge. It will be decided at the sole discretion of Amazon in compliance with Luxembourg law. In the absence of an amicable agreement between the parties or after the expiry of the aforementioned period, any dispute relating to the application, execution or interpretation of these rules shall be within the jurisdiction of the courts and District Court of Luxembourg City, Luxembourg.